Bridges in Social Understanding Limited (“we”, “us” and “our”) are committed to protecting and respecting your privacy. We are regulated under the General Data Protection Regulations and the Data Protection Act 2018 (referred to together as the “Act”)

When we use the words “you” or “your” we mean the registered user of (the “Public Site”) and/or (the “Service Site”) (together referred to as “Sites”) and, where applicable, the child who will be accessing either of the Sites using the registered user’s account under their supervision. The registered user of the Service Site must be over the age of 18 and is usually the parent or guardian or teacher of a child with an autism spectrum disorder.

This policy (together with our terms of use) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully in order to understand our views and practices regarding your personal data and how we will treat it. By registering an account with either of the Sites you are accepting and consenting to the practices described in this policy.

For the purpose of the Act we are the data controller. We are a company incorporated and registered in England and Wales with company number 7035713 whose registered office is at 15a High Street, Cowbridge, Vale of Glamorgan, CF71 7AD, United Kingdom.


We may collect and process the following data about you in the following ways:

  • Information you give us. You may give us information about you by filling in forms we send you by e-mail. This includes information you provide when you subscribe to our services and when you report a problem with any of our Sites. The information you give us may include your name, address, e-mail address and phone number. The only special category data we collect is in respect of the health of any child who is registered for our services and this is only in respect of our services (no other health data is collected).

  • Information we collect about you. With regard to each of your visits to our Public Site we automatically collect computer and network information that you use to connect to the site.

With regard to each of your visits to our Service Site we may automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from any of our Sites (including date and time); services you viewed or searched for; page response times, download errors, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

  • Information we receive from other sources. We are working closely with third parties (including, for example, sub-contractors in technical), and may receive information about you from them.

  • Failure to provide personal data. Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel the service you have with us but we will notify you if this is the case at the time


Our Service Site uses cookies to distinguish you as a subscriber, from other users of our Sites. A cookie is a small file of letters and numbers that we put on your computer if you agree. You can set your browser to accept all or some browser cookies or alert you when Sites set or access cookies. If you disable or refuse cookies please note that some parts of the Sites may become inaccessible or not function properly. Our Public Site uses cookies to verify only our site administrator who manages this site.


We use information held about you only when the law allows us to and in the following ways:

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer and establish your personalised dashboards on our Service Site (a) names, username, similar identifiers, title, date of birth and gender (“Identity Details”)
(b) school or clinic name, billing address, e-mail address, telephone numbers (“Contact Details”)
Performance of a contract with you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(a) Identity Details
(b) Contact Details
(c) Payments from you
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:
(a) Notifying you about changes to our Sites, informing you of your option to renew and updating you about changes to our terms of use or privacy policy
(b) Asking you to send a review
(a) Identity Details
(b) Contact Details
(c) Profile Details
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity Details
(b) Contact Details
(c) Internet protocol (IP) address, login data, browser type and version and other technology used to access this website by you (“Technical Data”)
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To manage your personalised Dashboard on the Service Site. Technical Data Performance of a contract with you.
To use data analytics to produce outcome reports requested by customers and prospective customers to improve our website, products/services, marketing, customer relationships and experiences (a) Technical Data
(b) Usage data about how you use our website
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
  • All information: We may use all or any of the above information in an anonymised form for statistical purposes.


We may share your information with third party analytics and search engine providers that assist us in the improvement and optimisation of our Sites.

We may disclose your personal information to third parties:

  • in the event that we sell any business or assets, in which case we may disclose your personal data to the prospective buyer of such business or assets.

  • if we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.

  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring that, where we use service providers, we use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Our Sites may, from time to time, contain links to third party websites such as Facebook and Twitter. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites


We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data’s accuracy.
  • Where our use of the data is unlawful but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.


Questions, comments and requests regarding this privacy policy are welcomed and should be emailed through the Contact Bridges page of the Public Site.